Network
by Michael Rigley
BFA Thesis - CCA Graphic Design
A not-so-brief chat with Randall Stephenson of AT&T ↘
Fake Steve goes off on AT&T network issues.
From the Secret Diary of Steve JobsMore
Saturday December 12th, 2009
So we set up a call with Randall this morning to discuss some of the profoundly stupid things his guy Ralph de la Vega said recently about creating incentives that would encourage people to stop using AT&T’s data network so much. Point of the talk was, when you’re lucky enough to create a smash hit product — when the stars align, and the hardware is great and the ecosystem is great and the apps are great and the whole experience is great, and everything you do just makes everything else better, and you’re totally on a roll and can do no wrong — when that happens, you do not go out and try to fuck it all up by discouraging people who love your product. What you do, instead, is you fix your fucking shitty ass network you fucking shit-eating-grin-wearing hillbilly ass clown!
So let’s talk traffic. We’ve got people who love this goddamn phone so much that they’re living on it. Yes, that’s crushing your network. Yes, 3% of your users are taking up 40% of your bandwidth. You see this as a bad thing. It’s not. It’s a good thing. It’s a blessing. It’s an indication that people love what we’re doing, which means you now have a reason to go out and double or triple or quadruple your damn network capacity. Jesus! I can’t believe I’m explaining this to you. You’re in the business of selling bandwidth. That pipe is what you sell. Right now what the market is telling you is that you can sell even more! Lots more! Good Lord. The world is changing, and you’re right in the sweet spot.
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They deserve it!
